Have you completed Bachelor’s Degree education? Are you interested in pursuing a good Master’s Degree course related to Digital Marketing? If yes, this article will be of help to you. Here, I’ve listed down some of the best Digital Marketing Master’s programs!
What is Digital Marketing? What’s the scope associated with this sector? You will find answers to these questions in the next section.
What is Digital Marketing?
Digital Marketing is a very vast field. It primarily deals with the marketing of products and services through the internet and digital medium.
Don’t you see precisely targeted advertisements on your Facebook feed each day? This is an example of Digital Marketing in action! To be precise, it is an example of Social Media Marketing!
Many of us use Google to find answers to our questions. Each time we search for something on Google, it comes up with a SERP (Search Engine Results Page). We usually visit the websites that rank on top of SERPs. An SEO (Search Engine Optimization) professional is responsible for ranking websites higher in SERPs!
These are real life examples that show how Digital Marketing influences our lives (directly or indirectly). As I mentioned before, Digital Marketing is a very vast field. It comprises of aspects such as –
- SEO (Search Engine Optimization)
- SMM (Social Media Marketing)
- SEM (Search Engine Marketing)
- E-Mail Marketing
- Data Analytics
- Web Designing
- Content Marketing
- Lead Generation and Conversion
Digital Marketing is an umbrella term. These above mentioned topics come under this umbrella. A trained Digital Marketer is knowledgeable about the above mentioned topics. He/she can even be a specialist, focusing on just one aspect of Digital Marketing (for example – SMM professional!)
In short, when it comes to Digital Marketing, you can choose to master a specific trade or be the jack of all trades!
Basically, Digital Marketing is one form of marketing. Unlike traditional marketing practices, this branch specifically focuses on marketing through Digital Medium.
Internet, mobile phones, e-mails, digital advertisements – these are the main channels used by Digital Marketers to promote products or services.
Scope and Prospects
Digital Marketing is here to stay! In this Digital World, Digital Marketing techniques work better than the traditional methods.
Internet and technology has changed the way we shop, read books, watch movies and live! We rely heavily on internet and technology. It is hard to imagine a day without internet and smartphone!
In short, internet, smartphones and other digital devices play a huge role in our day to day lives. Thanks to this trend, old marketing techniques have become very ineffective or even obsolete!
In order to thrive online, businesses must build a strong online presence. Through digital medium and the internet, they can acquire new customers and market their products and services.
Digital Marketing has also created numerous job opportunities. Thanks to the enormous size and reach of Digital Marketing, it has generated many job profiles and opportunities. In short, this sector will generate ample job opportunities in the future.
Digital Marketing Master’s Courses
Here are some notable Master’s Degree courses related to Digital Marketing –
- MBA in Digital Marketing
- Master of Digital Marketing
- Master of Digital Marketing and E-Commerce
- Master in Digital Marketing and E-Business
- Master in Digital Marketing and Online Branding
- Master in Digital Marketing and Planning
- Master in Digital Marketing and Advertising
- MS in Digital Marketing
- MS in Digital Marketing and E-Commerce